Trying to decide whether to set up a new website for your business or for your hobby? Whether your planned website is for business or for pleasure, there are some practical steps you will need to consider before you get started.
Website address
First of all, you will need to set up a website address (known as a domain name) that is unique, memorable and relevant to your website. Once, you have decided on a website name, chosen and bought a domain name, you are ready to move to the next step.
Content is king
What is your website about? Can you write the content - the words that go on the pages - yourself, or would you prefer to have them written for you by a professional? A skilled web copywriter can turn your ideas into the kind of online information that your customers will want to read - and act on.
A copywriter can also rewrite what you have already written and make sure that your website sends the right messages to your readers, whether they are your friends, fellow hobbyists or business contacts.
D is for designer
If you have a particular design or colour scheme in mind and would like to have full control over the way your website looks, hire a designer to do the work for you. Get a referral from friends or family - and be sure to agree a price from the outset. Remember that your designer will give you all the creative ideas you need. It does help if you have a clear idea about what you would like your website to achieve, and to have your content ready so that your designer can focus on the look and feel of your website.
When using a copywriter or designer, be sure to see examples of their previous work - or get a personal referral from someone you trust.
Do-it-Yourself!
There are now a huge number of DIY (do-it-yourself) website packages out there and they can vary from the very easy to the highly customisable. Remember to do your research and look at examples of a range of websites created using different tools before you sign up to a website service provider or a contract.
Explore your options fully
Do take your time to explore all your options when setting up your website.
For example, you may decide to add special functionality to your website or have the entire site built by a web developer who specialises in a particular programming language or specialist functionality tool.
You may decide that you want to do it all yourself, but need to work out which of the web publishing tools is right for you. As an alternative, you may even decide to do some of the work yourself, and call in web experts to do a part of the work.
Any of these options is perfectly valid and will very much depend on your own skills and talents, your time, other commitments and budget.
Debbie Legall is a highly experienced content producer and web copywriter and has over ten years' experience of managing and overhauling business and personal websites.
Website address
First of all, you will need to set up a website address (known as a domain name) that is unique, memorable and relevant to your website. Once, you have decided on a website name, chosen and bought a domain name, you are ready to move to the next step.
Content is king
What is your website about? Can you write the content - the words that go on the pages - yourself, or would you prefer to have them written for you by a professional? A skilled web copywriter can turn your ideas into the kind of online information that your customers will want to read - and act on.
A copywriter can also rewrite what you have already written and make sure that your website sends the right messages to your readers, whether they are your friends, fellow hobbyists or business contacts.
D is for designer
If you have a particular design or colour scheme in mind and would like to have full control over the way your website looks, hire a designer to do the work for you. Get a referral from friends or family - and be sure to agree a price from the outset. Remember that your designer will give you all the creative ideas you need. It does help if you have a clear idea about what you would like your website to achieve, and to have your content ready so that your designer can focus on the look and feel of your website.
When using a copywriter or designer, be sure to see examples of their previous work - or get a personal referral from someone you trust.
Do-it-Yourself!
There are now a huge number of DIY (do-it-yourself) website packages out there and they can vary from the very easy to the highly customisable. Remember to do your research and look at examples of a range of websites created using different tools before you sign up to a website service provider or a contract.
Explore your options fully
Do take your time to explore all your options when setting up your website.
For example, you may decide to add special functionality to your website or have the entire site built by a web developer who specialises in a particular programming language or specialist functionality tool.
You may decide that you want to do it all yourself, but need to work out which of the web publishing tools is right for you. As an alternative, you may even decide to do some of the work yourself, and call in web experts to do a part of the work.
Any of these options is perfectly valid and will very much depend on your own skills and talents, your time, other commitments and budget.
Debbie Legall is a highly experienced content producer and web copywriter and has over ten years' experience of managing and overhauling business and personal websites.
Want to create your own website from scratch? Debbie Legall shares tried and tested ways to run and launch your website in her ebook: Website Wonder: the easy guide to creating your own website. Debbie has more than 10 years' experience of managing and overhauling websites, and shows you how to to get online using a clear, easy-to-follow, step-by-step approach.
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